WRI Colleges Forum
Hello WRIans...

If you are not a member yet, please register with complete information to be able to post, reply and to create thread or topics in the forum.

Madya na po kita!!

Login with FACEBOOK is now available for facebook users.

Please notify or send an SMS to forum admin @09501527151 for activation of your account.
Welcome...... Alumni of Naga, Rinconada, Calabanga, Partido and Sorsogon....
Alumni of the WRI-Goa Branch is planning to have a simple Alumni Reunion on 2018. Please text 09501527151 for attendance.
We are looking for Forum Moderator from other branches; Naga, Rinconada, Calabanga and Sorsogon Alumni. Salamat.
Display results as :
Advanced Search
March 2018


Latest topics
alumni reunion... Thu Nov 30, 2017 6:33 pmarvie21
Annyeong-haseyoThu Nov 30, 2017 6:28 pmarvie21
hello.... good daySun Nov 19, 2017 6:59 pmChelleAnn
Forum Rules and GuidelinesSun Nov 19, 2017 3:36 pmradax
Uploading of Images and VideosSun Nov 19, 2017 3:34 pmradax
What is PROTOCOL?Sat Jul 29, 2017 6:17 pmradax
Pa-Raffle 2010 @ WRI-Goa GroundMon Jul 17, 2017 8:20 pmradax
Forum Rules & GuidelinesMon Jul 17, 2017 8:17 pmradax
Forum Group SynchronizationMon Jul 17, 2017 8:12 pmradax
The Sportsfest 2014Wed Mar 19, 2014 10:18 amradax
kumusta? goanians???? Thu Mar 13, 2014 10:19 pmGuest
WRI Foundation 2014 at SM City NagaMon Mar 10, 2014 11:47 amGuest
hi everyone..Mon Mar 03, 2014 12:37 pmradax
Care and maintenance of Leather furnitureMon Oct 28, 2013 5:14 pmGuest
Consider the filling of the sofaFri Oct 25, 2013 5:12 pmGuest
Conversion Dining Top for Pool TableTue Oct 22, 2013 4:48 pmGuest
Antique Writing DesksMon Oct 21, 2013 5:01 pmGuest
Take care of your wooden outdoor furniture Sat Oct 19, 2013 4:39 pmGuest
Cooking FeastSat Aug 27, 2011 3:18 pmmherlcan
wri-calabangaFri Jul 08, 2011 6:02 pmrickzmanansala
Have a nice day WriansTue Jul 05, 2011 12:12 pmrickzmanansala
hi po sir danSun Jul 03, 2011 3:48 pmrickzmanansala
asar talaga.. Sun Jul 03, 2011 3:48 pmrickzmanansala
Saang Branch ka ba?Sun Jul 03, 2011 3:34 pmrickzmanansala
WRI Intramurals 2010Thu Nov 04, 2010 4:35 pmmherlcan
What is a Protocol?Tue Oct 26, 2010 12:00 pmBlex
What is a Network?Tue Oct 26, 2010 11:59 amGuest
How to crimp a cable RJ45Tue Oct 26, 2010 11:39 amGuest
Troubleshooting Your Phone LineTue Oct 26, 2010 11:24 amBlex
General printer troubleshooting.Tue Oct 26, 2010 11:08 amGuest
kelan po ba ang intrams ng WRI-Goa?Tue Oct 12, 2010 10:10 amGuest
ehem...Sun Sep 19, 2010 4:35 pmGuest
rationalTue Sep 07, 2010 7:07 amarvie21
Pagsungko ni INA (2010)Sat Sep 04, 2010 1:49 pmGuest
WRI-GOA STARTING POINT...Fri Sep 03, 2010 1:37 amarvie21
WRI-Goa Alumni EventsSun Aug 29, 2010 11:53 amBlex
kumusta wrians?Sun Aug 15, 2010 10:23 pmbonnkeivy
Basic PC AssemblySun Aug 08, 2010 6:59 pmGuest
Propaganda TechniquesSun Aug 08, 2010 6:32 pmGuest
Good news for WRIFri Jan 22, 2010 10:08 amradax
Tictactoe in C++Wed Dec 16, 2009 2:29 amviraxz
WRI Goa momentsThu Dec 10, 2009 3:15 pmGuest
help me my friends.. :DThu Dec 10, 2009 3:01 pmGuest
To all WRIan Graduates...Thu Dec 10, 2009 2:03 pmGuest
Shaker Sort ANSI CTue Dec 08, 2009 4:52 pmjcodee
Alumni Date on the making..Sat Nov 28, 2009 12:02 pmBlex
Simple Calculator in VBFri Nov 27, 2009 6:49 pmGuest
Planning for WRI AlumniThu Nov 26, 2009 11:22 pmGuest
WRI SorsogonFri Nov 20, 2009 2:34 amradax
To all WRIans...Mon Nov 16, 2009 9:12 pmmeowchi
Online Forum MeetingSat Nov 14, 2009 2:31 pmmeowchi
Merry Christmas..Sat Nov 14, 2009 2:28 pmmeowchi
Calling all WRI Graduates!Thu Nov 12, 2009 6:40 pmmeowchi
Updated WRIans Forum SiteFri Nov 06, 2009 4:19 amradax
Pictures of WRIWed Nov 04, 2009 4:08 pmmeowchi
List of names of WRI GraduatesMon Oct 26, 2009 11:11 amradax
Who is online?
In total there is 1 user online :: 0 Registered, 0 Hidden and 1 Guest


Top posters
157 Posts - 43%
42 Posts - 12%
25 Posts - 7%
23 Posts - 6%
23 Posts - 6%
21 Posts - 6%
20 Posts - 6%
20 Posts - 6%
19 Posts - 5%
13 Posts - 4%
Cool Radio Hits

Page Hits
reset 12/3/2017

Go down

default Propaganda Techniques

on Sun Aug 08, 2010 6:32 pm


Assertion is commonly used in advertising and modern propaganda. An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. They often imply that the statement requires no explanation or back up, but that it should merely be accepted without question. Examples of assertion, although somewhat scarce in wartime propaganda, can be found often in modern advertising propaganda. Any time an advertiser states that their product is the best without providing evidence for this, they are using an assertion. The subject, ideally, should simply agree to the statement without searching for additional information or reasoning. Assertions, although usually simple to spot, are often dangerous forms of propaganda because they often include falsehoods or lies.


Bandwagon is one of the most common techniques in both wartime and peacetime and plays an important part in modern advertising. Bandwagon is also one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in. However, in modern propaganda, bandwagon has taken a new twist. The subject is to be convinced by the propaganda that since everyone else is doing it, they will be left out if they do not. This is, effectively, the opposite of the other type of bandwagon, but usually provokes the same results. Subjects of bandwagon are compelled to join in because everyone else is doing so as well. When confronted with bandwagon propaganda, we should weigh the pros and cons of joining in independently from the amount of people who have already joined, and, as with most types of propaganda, we should seek more information.

Card stacking:

Card stacking, or selective omission, is one of the seven techniques identified by the IPA, or Institute for Propaganda Analysis. It involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Card stacking is used in almost all forms of propaganda, and is extremely effective in convincing the public. Although the majority of information presented by the card stacking approach is true, it is dangerous because it omits important information. The best way to deal with card stacking is to get more information.

Glittering Generalities:

Glittering generalities was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. It also occurs very often in politics and political propaganda. Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved. For example, when a person is asked to do something in "defense of democracy" they are more likely to agree. The concept of democracy has a positive connotation to them because it is linked to a concept that they value. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom. When coming across with glittering generalities, we should especially consider the merits of the idea itself when separated from specific words.

Lesser of Two Evils:

The "lesser of two evils" technique tries to convince us of an idea or proposal by presenting it as the least offensive option. This technique is often implemented during wartime to convince people of the need for sacrifices or to justify difficult decisions. This technique is often accompanied by adding blame on an enemy country or political group. One idea or proposal is often depicted as one of the only options or paths. When confronted with this technique, the subject should consider the value of any proposal independently of those it is being compared with.

Name Calling:

Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another of the seven main techniques designated by the Institute for Propaganda Analysis. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings. When examining name calling propaganda, we should attempt to separate our feelings about the name and our feelings about the actual idea or proposal.

Pinpointing the Enemy:

Pinpointing the enemy is used extremely often during wartime, and also in political campaigns and debates. This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy. Although there may be other factors involved the subject is urged to simply view the situation in terms of clear-cut right and wrong. When coming in contact with this technique, the subject should attempt to consider all other factors tied into the situation. As with almost all propaganda techniques, the subject should attempt to find more information on the topic. An informed person is much less susceptible to this sort of propaganda.

Plain Folks:

The plain folks propaganda technique was another of the seven main techniques identified by the IPA, or Institute for Propaganda Analysis. The plain folks device is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person. The propagandist will often attempt to use the accent of a specific audience as well as using specific idioms or jokes. Also, the propagandist, especially during speeches, may attempt to increase the illusion through imperfect pronunciation, stuttering, and a more limited vocabulary. Errors such as these help add to the impression of sincerity and spontaneity. This technique is usually most effective when used with glittering generalities, in an attempt to convince the public that the propagandist views about highly valued ideas are similar to their own and therefore more valid. When confronted by this type of propaganda, the subject should consider the proposals and ideas separately from the personality of the presenter.

Simplification (Stereotyping):

Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil. This technique is often useful in swaying uneducated audiences. When faced with simplification, it is often useful to examine other factors and pieces of the proposal or idea, and, as with all other forms of propaganda, it is essential to get more information.


Testimonials are another of the seven main forms of propaganda identified by the Institute for Propaganda Analysis. Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item. Testimonials are very closely connected to the transfer technique, in that an attempt is made to connect an agreeable person to another item. Testimonials are often used in advertising and political campaigns. When coming across testimonials, the subject should consider the merits of the item or proposal independently of the person of organization giving the testimonial.


Transfer is another of the seven main propaganda terms first used by the Institute for Propaganda Analysis in 1938. Transfer is often used in politics and during wartime. It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind. Although this technique is often used to transfer negative feelings for one object to another, it can also be used in positive ways. By linking an item to something the subject respects or enjoys, positive feelings can be generated for it. However, in politics, transfer is most often used to transfer blame or bad feelings from one politician to another of his friends or party members, or even to the party itself. When confronted with propaganda using the transfer technique, we should question the merits or problems of the proposal or idea independently of convictions about other objects or proposals.
Back to top
Permissions in this forum:
You cannot reply to topics in this forum